Client: AEG Worldwide | Anschutz Entertainment Group
Project: Community Annual Report
Details: After developing a successful marketing campaign alongside AEG's PR group, which resulted in AEG winning the bid to manage Oracle Area and O.Co Coliseum, we were selected to create the subsequent annual community report. The design challenge was to show breath and impact of AEG's community support and outreach since taking over the coliseum complex, while also pushing a bolder, more energetic and contemporary look. We used gentle watermarks and aggressive color overlays, as well as spacious Sans-serif typeface for an easy to digest document.