The Foundation enlisted 510media’s expertise to bring their first nationwide convening of the ‘My Brothers Keeper Alliance’ to life. Tasked with building a brand identity system that could function across multiple digital and physical platforms; from the event app and way-finding and credentials, to stage sets and swag.
The amazing three day convening brings together the growing network of MBK Communities, elected officials, cross-sector leadership, and young men of color, as well as the organizations working hard to help them achieve their dreams. Including both main stage events as well as breakout sessions, the design system was created to seamlessly move attendees from room to room and cohesively inspire them to action; working as a visual symbol for two intense days of conversation, growth, and networking.
President Obama and NBA Champion Steph Curry enjoying a town hall-style conversation with young men of color from across the country. (AP Photo/Jeff Chiu)
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